Shopify Holiday

Shopify hosted an Entrepreneur's Holiday party in their Soho space, featuring Martha Stewart and 50 of their top NYC-based entrepreneurs. I was asked by FLUX to brand the event, and concept and design key Instagrammable moments in the space for 200 guest influencers to drive social media engagement. Activations included custom gift wrap stations, ambient looping animations, a fireside chat stage, a massive ‘under the tree’ experience created from a twelve foot tree trunk and hanging evergreen boughs, digital marketing and wayfinding signage. The goal was to create a festive and visually appealing space that would encourage influencers to take and share photos on social media, thereby promoting Shopify and the event to their followers.